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Branding Guide

Custom Logo Options for Cooler Bags and Lunch Bags

The right logo method should match your fabric, target price, brand position and order quantity.

Screen print

Screen print is widely used for simple logos and larger print areas. It is common for promotional cooler bags, tote-style lunch bags and budget-friendly wholesale programs.

Heat transfer

Heat transfer works well for colorful artwork or logos with gradient effects. It can create a clean branded look on many polyester fabrics.

Woven label

A woven label is a good choice for retail and private-label products. It looks professional and can be placed on the front, side seam, handle or inside label area.

Rubber patch

Rubber patches can give cooler bags a more outdoor or premium feeling. They are often used on cooler backpacks, travel bags and sports-style products.

How to choose

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